November, a design studio based in Mumbai, invited us to animate a diverse range of logos and lettering crafted for their clients. Each logo was animated with care to bring the brand’s personality to life through motion. We explored different animation styles depending on the tone, context, and character of each brand.
November
Rsquare
Raz Gadhiya
Rishabh Gandhi
Bardan Gurung
Mohmed Siddique
Raz Gadhiya
Siddhanth Devdas
Animating nine logos meant navigating nine personalities. Some were bold, some were quiet, some leaned onto being experimental, and some needed to feel almost invisible. The challenge was finding a motion language for each one without repeating ideas or forcing a style that didn’t belong to the brand.
Our approach for logo animations always begins the same way, understand the brand before moving the logo. We started by understanding what each brand stood for, its mood, attitude, and the kind of emotion it wanted to evoke. Once that clicked, we began exploring through design frames and motion tests. Not everything was storyboarded upfront, some ideas only revealed themselves when we pushed the logos around in motion & seeing what each logo naturally wanted to do.
We also extracted key shapes, strokes, or structural details from each mark to guide key revealing movements and behaviors. Even the smallest element can reveal how a logo prefers to move, so these details played a big role in shaping each animation.
A snapshot of the range we explored is shown below, along with early explorations and behind-the-scenes process.
Bodice is an award-winning Indian fashion brand, known for its modern tailoring and strong commitment to circularity. Rooted in refinement, minimalism, and intention, the grid system of its logo became the foundation for how we approached motion.
Kyoona is a premium home furnishing brand with a fun, youthful spirit. The two “O”s in the logo became our key visual hook, an element we explored through motion, eventually shaping the final animation.
Panther’s Paw is a bold publishing house with a strong socio-political voice, shaped by futuristic ideas around caste annihilation. We chose a restrained, minimal animation style to reflect the gravity of its message, keeping the focus on meaning rather than visual distraction.
An exhibition set in a dystopian Indian future governed by far-right forces, Saavdhaan imagines a world where dissent can exist only in whispers. That fragile, hushed tension became the core of our motion language.
An architectural model designed for water reuse, built around softness and restraint. Ideas of flow, movement, and fluidity became the foundation for our visual and motion explorations.
A B2B company providing global logistics solutions for sellers in India. The brand needed to feel fun and youthful, and our animation explorations reflect how we translated the brief into motion.
A radical, futuristic exhibition, bold and experimental in both form and motion. We treated the typography like a digital organism.
Dirty Magazine is a bi-annual publication known for its focus on Indian youth culture and its exploration of themes through a unique lens. We wanted the animation to feel fast and fluid, almost like someone was writing it in one quick, continuous motion.
A jazz Room. Our animations were shaped by jazz’s movement and timing, aiming to capture its energy and improvisational spirit.
Momentum is a modern, radical architecture firm. In motion, the letterforms are treated as dimensional objects, referencing architectural form, depth, and spatiality.
Dearist is a skincare brand that emphasizes over slow living and sustainable materials. Soft & subtle.
A gaming platform - cutting edge & futuristic.
Every logo asked for something different from us, and that’s what made this project exciting for us. Our goal throughout this project was to bring each logo to life in a way that felt true to its form and spirit.
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